The Versant Health Optometric Advisory Council was formed to assist us in assessing our policies, procedures, and programs to ensure the optometric community’s needs are appropriately addressed. Our intention is to build a stronger connection between Versant Health and the eye care professionals that serve our members. Members of the Optometric Advisory Council have the opportunity to provide our management with knowledge, expertise, and perspective that will enhance the programs we implement that effect the optometric community and ultimately our membership.
The council is led by Dr. Bryan M. Rogoff of EyeExec Consulting.
James Reid, Chief Executive Officer
Members are made up of optometric leaders from across the country, each bringing a unique perspective to the council.
Founder of EyeExec Consulting
Cofounder of Defocus Media and Optometrist at MyEyeDr.
Owner of Heitmeier and Armani
Medical and Surgical Eyecare
Consultant of Dr. Dorothy L. Hitchmoth PLLC
Founder and CEO of Augmented Vision Labs
Partner Hazleton Eye Specialists and Stroudsburg
Professor at the Rosenberg School of Optometry at the University of the Incarnate Word
Owner of Park Slope Eye and Cofounder of
Young ODs of America
Owner of Spirit Lake Eyecare Center and past President of Iowa Optometric Association
Owner of The Glasses Menagerie
and Former Chief Eye Care
Officer of UnitedHealth Care
Owner of Family Eye Care and past President of the Arkansas Optometric Association
Founder and CEO at EyeXam and former VP of Clinical and Professional Affairs for CooperVision
President at Kehoe Eye Care P.C. and Past-President of the American Optometric Association
Owner at Precision Vision of Edmond, McGee Consulting and President of the Oklahoma
Association of Optometric Physicians
Billing and coding consultant for Tidewater Optometric Consulting Services, LLC
Former State Senator 2008–2016
Optometrist with specialties in dry eye, ocular surface disease, and complex contact lenses