While providing the best possible health care at a reasonable price is top-of-mind among employers, it’s also a consideration among employees as they navigate through their options. It’s important to make sure your clients—and their employees—are seeing the benefits of taking advantage of a comprehensive vision plan.
Premium vision benefit offerings are not only becoming increasingly desirable to employees, but they are also an economical option for employers due to their relatively low cost and high return on investment. Consider that a routine eye exam can detect eye health issues that can become a burden to employers and employees from both a financial and productivity perspective. Regular, dilated eye exams can even help to detect serious overall health issues, such as diabetes and hypertension—leading concerns for employers.
Beyond eye and overall health issues, regular eye exams are the best way to determine common, and typically correctible, vision problems—such as trouble seeing up-close and far away. Eye exams are also a forum for employees to access eyewear and lens options that not only correct vision problems, but also help to protect the eyes from UV rays, harmful blue light and trauma, while alleviating eyestrain, fatigue and headaches caused by glare and other workplace and environmental settings. But with so many options to choose from, brokers must play an important role in making sure employers have access to the right education and resources to better understand the value of premium vision benefits and ultimately encourage their employees to not only enroll in a vision plan, but to take full advantage of the benefits that are being offered.
Premium vision benefits matter to employees
The popularity of vision benefits is on the rise—making this offering a cost-effective way for employers to attract and retain top talent. According to the 2016 Transitions Optical Employee
Perceptions of Vision Benefits survey, vision benefits are tied with dental as the second most popular election beyond standard medical benefits. And, vision benefits are becoming increasingly desirable among younger employees, who are making up a larger portion of today’s workforce. In fact, one in four millennials say that vision coverage is the most appealing element of their benefits package.
One possible reason for this uptrend could be the increasing emphasis that millennials are placing on their eyewear and, more specifically, protective lens options and enhancements. Harmful blue light and its effects on vision, for example, is becoming an increasingly hot button issue. Nearly eight in 10 (78 percent) employees overall say that blue light protection is important to them when choosing eyewear, according to the Transitions Optical survey. Millennials, as a subgroup, are the most likely of all generations to value harmful blue light protection.
The survey also uncovered that brand name matters when it comes to choosing their eyewear—with nine out of 10 saying that coverage of premium brands helps them select stylish eyewear. Giving employees access to vision plans that allow them to choose their lens enhancements, as well as brand name frames and lens options, is important to them—and can help employers stand out from the crowd.
Employees’ increase in desire for premium vision benefits is a step in the right direction for tackling eye health issues.
Premium vision benefits help identify serious eye and overall health issues
Employees’ increase in desire for premium vision benefits is a step in the right direction for tackling eye health issues. Regular eye exams help identify and correct existing vision problems, as well as detect eye diseases—often in early stages when vision loss can be slowed or avoided all together. Additionally, comprehensive eye exams can even serve as an initial diagnosis for costly and serious overall health issues, such as diabetes and hypertension.