The COVID-19 pandemic emphasized the importance of holistic health care that addresses health inequities, including vision care. Equitable access to health care services is especially significant for consumers who struggle to obtain appropriate care due to income level, available transportation options, and other external factors. Collectively, these factors are known as social determinants of health (SDoH).
Virtual vision care options are increasing in demand from consumers, which may help close SDoH gaps and encourage more equitable access to vision care services. Nearly two-thirds (65%) of all respondents say having access to virtual visits would make them more likely to make an appointment with their eye care professional. Lower-income households especially show heavy interest in virtual eye care options—53% report that their household members would see an eye care professional more often if they could get virtual advice and appointment scheduling.
That said, cost and accessibility of insurance that covers in-person and virtual eye care services remain key concerns for lower-income households. More than one-quarter (28%) of respondents from lower-income households say they don’t have vision insurance that covers eye care costs. Of those respondents who do not have vision insurance, 50% say being able to use insurance to shop for eyewear online would make them more likely to purchase vision insurance.
Virtual eye care options have become critical components of holistic health, and cutting-edge managed care organizations like Versant Health are leading the charge in innovative and technology-driven ways to engage members in their vision health. Check out our infographic and executive summary for additional findings from our third annual Vision Wellness Study.
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