Digital Asset Toolkit for Eye Care Professionals​

Help Promote Your Practice with These Valuable Digital Resources

The COVID-19 pandemic has caused some people, with good reason, to be cautious about visiting eye care practices. Delaying eye care, as you know, comes with its own risks. To help you encourage your patients to get their annual exam, we’ve teamed up with Transitions™ to create this valuable toolkit that you can use to promote your practice.

In the toolkit you’ll find:

  • A digital playbook book, which gives you step by step instructions about how to cost-effectively promote your business using social media and email.
  • Creative assets ready for you to use. Don’t have the funding to hire a designer or an agency? We’ve done it for you. There’s banner ads in various shapes and sizes, images you can use specifically sized for use on Facebook and Twitter.
  • A video you can use to educate your patients about all the safety precautions in place to make your practice a safe place.
  • Links to a variety of other helpful resources you can use to stay connected to your patients between visits.

Digital Playbook - Navigating Social Media and Email Marketing

Digital marketing and social media are ever-evolving and it can be difficult to keep up. This guide provides the framework on how to target your customers using social media and email marketing, including a content calendar template, subject line tips, sample KPIs, and more.

Join the Conversation on Social Media

Encourage your colleagues, family, and friends to take care of their eyesight by sharing the images and posts below to your social media pages. Download these images and share them on your practice’s social media pages.

Banner Ads

These banners — available in web-friendly sizes — can be used to promote your practice via online advertising marketplaces. They can also be embedded on your own website.

Eye Health - Importance of Yearly Eye Exams

Animated GIF (250x250)
Animation that says comprehensive eye exams can save your sight
Animated GIF (300x250)
Animation that says comprehensive eye exams can save your sight
Animated GIF (728x90)

In-practice Safety - Steps Taken to Ensure Safety and Sanitation

Ad that says our office is safe for you
Animated GIF (250x250)
Ad that says our office is safe for you
Animated GIF (300x250)
Ad that says our office is safe for you
Animated GIF (728x90)

Light Management - Digital Eyestrain Solutions

Ad that says to rest your eyes at work
Animated GIF (250x250)
Ad that says to rest your eyes at work
Animated GIF (300x250)
Ad that says to rest your eyes at work
Animated GIF (728x90)

Health and Safety Video

Let your patients know that you’re taking steps to keeping your practice clean and safe while also reminding them of the importance of an annual eye exam. This video is hosted on YouTube and can be shared via social media as well as embedded into your web pages.

Digital Resources

Just because patients are spending less time in the practice doesn’t mean there is less opportunity to discuss eyewear options. Take advantage of digital touchpoints to engage your patients before, during and after their eye exam.

Screenshot of the Vision Simulator
Vision Simulator
Screenshot of the Transitions virtual try-on tool
Transitions Virtual Try-On
Screenshot of the Transitions Light Sensitivity Quiz
Light Sensitivity Quiz