The new immersive, augmented reality experience demonstrates the impact of eye wellness during the open enrollment process
Baltimore, Maryland, October 8, 2020. Today, Versant Health, a leading managed vision care company, announced the launch of its open enrollment experience. The unique new offering was designed to be an interactive, augmented reality experience to complement the traditional open enrollment process, providing clients and their employees with on-demand information to make educated decisions about their eye health, vision benefits and overall wellness.
A virtual experience was created for both Versant Health’s Davis Vision and Superior Vision plans. The new resource uses augmented reality to allow users to navigate an immersive, virtual environment that highlights the importance of annual vision exams to potential members and provides them with interactive open enrollment “fairs,” when many employees are working remotely.
“We’re excited to offer this valuable resource to our clients,” said Kirk Rothrock, Chief Executive Officer of Versant Health. “Because many employers have canceled in-person open enrollment fairs to limit the spread of COVID-19, we sought to provide a technology-enabled experience where visitors can learn more about their vision plan and the connections between eye health and overall wellness in a fun and interesting way.”
In many ways, the experience is superior to an in-person event in that it is available 24/7 and can be accessed by either computer or mobile device. The experience features a video, access to a Vision Loss Simulator, and an infographic gallery where visitors can learn about important aspects of their vision plan. Visitors can also enjoy an interactive video game, similar to PAC-MAN called “Vision Man.”
By visiting the virtual experience, members can also enter a sweepstakes for a chance to win an Amazon gift card.