Optometric Advisory Council

The Council represents our commitment to building meaningful vision care programs and policies that are informed by the critical expertise of the providers who serve members.

The Versant Health Optometric Advisory Council was formed to assist us in assessing our policies, procedures, and programs to ensure the optometric community’s needs are appropriately addressed. Our intention is to build a stronger connection between Versant Health and the eye care professionals that serve our members.

Members of the council are made up of optometric leaders from across the country, each bringing a unique perspective to the council.

The council is led by Dr. Bryan M. Rogoff of EyeExec Consulting.

The Versant Health Optometric Advisory Council was formed to assist us in assessing our policies, procedures, and programs to ensure the optometric community’s needs are appropriately addressed. Our intention is to build a stronger connection between Versant Health and the eye care professionals that serve our members.

Members of the council are made up of optometric leaders from across the country, each bringing a unique perspective to the council.

The council is led by Dr. Bryan M. Rogoff of EyeExec Consulting.

We formed the Optometric Advisory Council as a commitment to building meaningful vision care programs and policies that are informed by the critical expertise of the eye care professionals who serve our members.

James Reid
Chief Executive Officer

Headshot of Bryan Rogoff

Dr. Bryan M. Rogoff

Founder of EyeExec Consulting

Headshot of Darryl Glover

Dr. Darryl Glover

Cofounder of Defocus Media and Optometrist at MyEyeDr.

Headshot of David Heitmeier

Dr. David Heitmeier

Owner of Heitmeier and Armani
Medical and Surgical Eyecare

Headshot of Dorothy Hitchmoth

Dr. Dorothy Hitchmoth

Consultant of Dr. Dorothy L. Hitchmoth PLLC

Headshot of Fayiz Mahgoub

Dr. Fayiz Mahgoub

Founder and CEO of Augmented Vision Labs

Headshot of Kelly Norland

Dr. Kelly Norland

Owner of Spirit Lake Eyecare Center and past President of Iowa Optometric Association

Headshot of Joseph Pizzimenti

Dr. Joseph Pizzimenti

Professor at the Rosenberg School of Optometry at the University of the Incarnate Word

Headshot of Justin Bazan

Dr. Justin Bazan

Owner of Park Slope Eye and Cofounder of Young ODs of America

Headshot of Peter Kehoe

Dr. Peter Kehoe

President at Kehoe Eye Care P.C. and Past-President of the American Optometric Association

Headshot of Linda Chous

Dr. Linda Chous

Owner of The Glasses Menagerie and Former Chief Eye Care Officer of UnitedHealth Care

Headshot of Matthew Jones

Dr. Matthew Jones

Owner of Family Eye Care and past President of the Arkansas Optometric Association

Headshot of Joshua Gordon

Dr. Joshua S. Gordon, O.D.

Optometrist with specialties in dry eye, ocular surface disease, and complex contact lenses

Headshot of Penn Moody

Penn Moody, OD

CEO / Founder at Moody Eyes

Headshot of Mamie Chan

Mamie C. Chan, O. D.

Owner of Dr. Mamie Chan ABQ Eye Care

Skip to content