Close this search box.

Versant Health Launches Open Enrollment Experience

The new immersive, augmented reality experience demonstrates the impact of eye wellness during the open enrollment process

Baltimore, Maryland, October 8, 2020. Today, Versant Health, a leading managed vision care company, announced the launch of its open enrollment experience. The unique new offering was designed to be an interactive, augmented reality experience to complement the traditional open enrollment process, providing clients and their employees with on-demand information to make educated decisions about their eye health, vision benefits and overall wellness.

A virtual experience was created for both Versant Health’s Davis Vision and Superior Vision plans. The new resource uses augmented reality to allow users to navigate an immersive, virtual environment that highlights the importance of annual vision exams to potential members and provides them with interactive open enrollment “fairs,” when many employees are working remotely.

“We’re excited to offer this valuable resource to our clients,” said Kirk Rothrock, Chief Executive Officer of Versant Health. “Because many employers have canceled in-person open enrollment fairs to limit the spread of COVID-19, we sought to provide a technology-enabled experience where visitors can learn more about their vision plan and the connections between eye health and overall wellness in a fun and interesting way.”

In many ways, the experience is superior to an in-person event in that it is available 24/7 and can be accessed by either computer or mobile device. The experience features a video, access to a Vision Simulator, and an infographic gallery where visitors can learn about important aspects of their vision plan. Visitors can also enjoy an interactive video game, similar to PAC-MAN called “Vision Man.”

By visiting the virtual experience, members can also enter a sweepstakes for a chance to win an Amazon gift card.

For more information, visit the open enrollment experience for Davis Vision and Superior Vision.

About Versant Health

Versant Health, Inc., a wholly-owned subsidiary of MetLife, Inc., is one of the nation’s leading administrators of managed vision care, serving more than 41 million of our clients’ members nationwide. Through our Davis Vision and Superior Vision independent provider networks, we help members access the wonders of sight through healthy eyes and vision. Administering vision and eye health solutions that range from access to routine vision benefits to medical management, Versant Health has unique visibility and scale across the total eye health spectrum. As a result, our clients’ members enjoy a seamless experience with access to one of the broadest provider networks in the industry and an exclusive frame collection. Commercial groups, employer plans, and health plans that serve government-sponsored programs such as Medicaid and Medicare are among our valued customers.

Skip to content